Diluting The Fashion Dream

Circuits of collections hoard every major fashion capital for at least four times a year (Spring/Summer, Couture, Fall/Winter, Resort) in an effort to present what’s in and what’s available for purchase. How can we filter the good and the bad of fashion?

Though the initial aim is to dress women by offering them wide range of clothes and style selection, fashion industry has now developed immensely into business flooded campaigns, editorials, and the likes. The image of a pretty woman or a decent man decorates the store, with or without us being aware that it has been heavily edited and planned. Collections are presented, both in runways or thereafter with similar inspiration, in high street stores. The definition of trend is thus emerged, as the hottest, the newest, and the coolest, worn by the front-rowers as soon as it hits the store and others after it is mass produced.

There is nothing wrong with such phenomenon, only that we have never questioned it.

Our needs and wants have been shaped by companies, not only in fashion industry, but in almost every facet of our life. After we are exposed with advertisements, TV shows, articles, and other means of communication, our sense of choice is possibly shifted. Similar thing occurs in fashion, where what is presented at the four major fashion capitals becomes a pivotal point and a guidance for the following season. It is therefore required for us, as consumers, to ask ourselves, which are for us and which aren’t.

The evolving world of fashion, unfortunately (or fortunately if you wish to see it from different perspective) is architected around the nuance of dream.

The evolving world of fashion, unfortunately (or fortunately if you wish to see it from different perspective) is architected around the nuance of dream. The editors and brands determine the perfect image of a woman/man for their market segment (read: you, we), though it differs from one another. A universally accepted beauty ingredient consists of Caucasian, slim body, pointed nose, and chiseled face. Then it roams to a more challenging territory, with super skinny model in an edgy-slash-undone styling, giving a new definition of cool. Other time the ingredient includes sleek Asian individual, still, those who look extraordinarily pleasing to the eyes.

What about clothes?

It is an interchangeable dialogue between fashion (clothes) and beauty, leaving women and men in a dreamy world of what a perfect style means. What fashionable means. One season the printed pants are in, then we only have to wait how long it is going to linger. The polished editorials and alluring campaigns depict the “right” kind of lifestyle and the “right” attitude we are supposed to have (after you have the merchandises, of course). The viewers are framed into a dream they sell, believing that it is the reality.

How we score that perfect shirt or what type of jeans we suit the most is our own matter of business, not those who claim themselves as experts in fashion.

Later, it comes to ourselves, with the aid of body shape and personality knowledge to decide what we are going to wear. And no, we are not entitled with the comments of editors and reviews of major fashion websites, though those still fall under the category of interesting if you would like to take fashion seriously. Yet, how we score that perfect shirt or what type of jeans we suit the most is our own matter of business, not those who claim themselves as experts in fashion. And yes, although your perception matters the most, you still need to present yourself in the best way possible, because the outer can reflect some parts of your inner (Sherlock Holmes, albeit fiction, gives us an insight about the importance of outer hints). So, choose based on how you feel and feed your mind with critical thoughts in fashion, should you wish to dress well. Leave the rest to the fashion journalists.

Text: Gabriela Yosefina.
*image is Jil Sander A/W 2012 from tumblr.